Core Digital Service

Pay-Per-Click Advertising

Targeted paid advertising campaigns designed to generate qualified traffic, leads and conversions — with every pound tracked to a result.

Pay-Per-Click Advertising

Spend measured against revenue, not clicks.

What is included

What you get with Pay-Per-Click Advertising

Campaign Strategy

The right platforms, structure and budget split for your margins and sales cycle.

Ad Creative & Copy

Multiple angles tested properly, so you learn what works rather than guessing.

Landing Page Alignment

The click and the page make the same promise, which is where most budgets are lost.

Conversion Tracking

Proper tracking so you know cost per lead and cost per sale, not just cost per click.

How we deliver it

A simple, proven process

01

Discover

Audit current spend, tracking accuracy and competitor positioning.

02

Plan

Build campaign structure, audiences and the testing plan.

03

Build

Launch, then optimise bids, creative and placements weekly.

04

Optimise

Scale what returns and cut what does not, with full reporting.

The outcome

Why it matters for your business

Paid media is the fastest way to test demand. Done properly it tells you within weeks which messages, audiences and offers deserve your longer-term investment.

FAQ

Common questions

What budget do I need to start?

Enough to gather meaningful data — usually a sensible monthly test budget plus management. We will tell you honestly if your budget is too thin to learn anything.

Which platforms do you run?

Google Search and Shopping, Meta, and other platforms where your audience genuinely is. We do not add channels for the sake of an invoice.

Who owns the ad accounts?

You do, always. We work inside your accounts so you keep the data and the history if we ever part ways.

Let us talk

Ready to get started with Pay-Per-Click Advertising?

Book a free consultation and we will map out exactly what this would look like for your business.